Digital Transformation for Fundraising
India’s leading NGO for Child Rights, Save the Children wanted to improve their digital footprint to raise awareness and increase fundraising. Despite its strong on ground work impact, Its digital footprint was start stop at best. Globally the fundraising was shifting to digital.
We started by identifying the gaps in the way organisation engages with their audience and recommended a digital first approach internally to transform the way the various departments communicate with the audience.
We refreshed all digital touch points and made them Mobile first by reshaping the content and improving the load time of all landing pages to help reduce friction and make it more convenient for people to contribute to Save the Children.