India wanted to heighten engagement and increase top of mind awareness of its annual property Earth Hour. We asked people to join the #GiveUp Movement and reduce the usage of products to positively impact our planet by developing a FB bot along with a website for people to have new medium of interaction to pledge and give up.

IMPACT: Mr. Amitabh Bachchan supported the movement amongst many noted celebrities. More than 5 million people have given up use of single use plastics in a period of 15 days.