We were tasked with a groundbreaking brief – to launch Kanine.com. Our goal: to position Kanine as the go-to destination for over 2500 high-end pet products from global giants like Tommy Hilfiger and BOSS Dog Accessories.

Our challenge was multi-layered. We weren’t just launching a brand; we were creating a market niche in India for upscale pet fashion. This demanded an inventive approach to connect with pet owners who seek more than just utility for their pets—they seek luxury.

We devised a strategy that married premium with playful, ensuring Kanine’s brand voice and design language stood out among other pet brands. This blend of creativity and branding acumen was pivotal for Kanine.com’s launch, establishing a new era in pet fashion retail with a distinct, unforgettable presence.

This strategic blend of creativity and branding excellence underscored the successful launch of Kanine.com, setting a new benchmark in pet fashion retail.