Global Village in Dubai is a medley of cultures with participation from 90 countries and more than 5 million visitors from all over the world . It is the region’s first cultural, entertainment, leisure and shopping destination.

With thousands of potential customers, it is imperative for Noor Bank to have an impactful presence that makes it stand out.

To achieve that, our strategy ensured that our customers get our services seamlessly. We had more than 17 ATMs in an area of 17,200,000 sq ft . We did our branding at each place so that the brand resonates well with the customers.

We ensured that Noor Bank’s offer of “Buy 1 get 1” was unmissable with strong branding everywhere, from metro to flags leading up to the destination to right upfront on the ticket counter.